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Rapala Rapala JOINTED DEEP HUSKY JERK
$8.29

With its slight exaggeration of Rapala's unique baitfish-in-distress behavior, the Jointed? gets the undivided attention of otherwise uninterested gamefish. This articulated, or "broken back" lure can be fished like the Original Floater®, top to bottom. It is the perfect choice after a cold front,… [more]

Berkley Fireline Fused Original
$19.49 - $36.99

Fast casting, no memory and smooth finish. Ultimate sensitivity, instant feel for structure and strikes. Ultra-thin diameter, incredible lure action and low visibility. Exceptional strength, three times stronger than mono. [more]

Berkley Trilene Xt
$9.09

Flexible monofilament line that maintains toughness against sharp objects and in heavy cover. This filler spool is easy to manage for all your fishing needs. [more]

Storm THUNDERSTICK ORIGINAL
$6.29 - $26.76

Original molds and components. Original patterns and colors. Original packaging style. Premium VMC® hooks. [more]

Rapala Rapala ORIGINAL FLOATER SERIES
$8.69 - $10.49

The first and still the number one "go-to" lure. Lauri Rapala had no idea the impact his creation would have on the fishing world. Its wounded minnow action is irresistible to fish. [more]

Rapala X-RAP SHAD
$12.99 - $14.49

Features internal textured finishes, rattle system, and long-casting mechanism. Premium VMC round bend treble hooks. Feather/tinsel dressed rear treble hook, 3D eyes. Suspending design. [more]

Berkley Trilene XL Filler Spool
$9.09

Maximum manageability, resists twist and knots. Stronger, incredible strength for confidence and control. Smooth. Good feel for structure and strikes. [more]

Shimano Front Sienna®
$28.99 - $30.99

Get more bang for your buck with Sedona Spinning Reels. Available in a variety of sizes, the Sedona FD incorporates top-of-the-line features like Propulsion, Super Stopper II and Fluidrive II. [more]

Rapala Rapala SHAD RAP
$9.79

Casts like a bullet, work at a variety of depths and embody the legendary Rapala action. Equally effective whether cast or trolled and is designed to be fished at ultra slow to super fast speeds without negative effect.Bleeding patterns features bleeding gills, red lip and hooks creates the… [more]

Storm THUNDERSTICK MADFLASH
$7.59 - $31.16

With new UV Bright finishes, 3D holographic eyes and external scale pattern even the baitfish can't tell its a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every anglers tackle box. And with VMC® black nickel hooks you'll… [more]

Storm HOT 'N TOT MADFLASH
$8.29 - $34.36

Original erratic diving action. Original Storm design, mold dimensions and metal lip. External scale pattern. Holographic insert. Painted colors maximize flash. Holographic eyes. Red VMC Barbarian hooks. [more]

Rapala Rapala HUSKY JERK
$6.99 - $8.29

A suspending jerk bait that also has action when retrieved. Can dive and hold practically motionless in front of their noses until you twitch it again. [more]

Rapala Rapala GLASS SHAD RAP
$8.29

The Glass Shad Rap picks up light even in the lowest of conditions and reflects it in hundreds of directions at once. With long-casting, rattling and suspending features, this lure truly has it all. [more]

Rapala Rapala JOINTED SHALLOW SHAD RAP
$8.29

The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the jointed shad body looks and vibrates like a wounded baitfish.… [more]

Rapala Shad Rap® Freshwater
$9.49 - $9.79

Casts like a bullet, work at a variety of depths and embody the legendary Rapala action. Equally effective whether cast or trolled and is designed to be fished at ultra slow to super fast speeds without negative effect.Bleeding patterns features bleeding gills, red lip and hooks creates the… [more]

Rapala JOINTED SERIES
$9.79 - $12.99

With its slight exaggeration of Rapala's unique baitfish-in-distress behavior, the Jointed is ideally suited to the extremely slow retrieve required to trigger sluggish, finicky fish. [more]

Rapala Rapala ORIGINAL FLOATER SERIES
$10.99 - $13.99

The first and still the number one "go-to" lure. Lauri Rapala had no idea the impact his creation would have on the fishing world. Its wounded minnow action is irresistible to fish. [more]

Storm Deep Baby Thunderstick®
$5.29

Tight action runs true at high speeds. Loud multi-ball rattle. Suspending. External scales. 3-D holographic eyes. Premium Black Nickel VMC® hooks. Colors and finishes that maximize flash. UV Bright finish reflects more light energy strengthening the lure's visibility. [more]

Rapala Rapala ULTRA LIGHT SHAD
$8.29

Weighted body. Swimming lip design. Rolling aciton. External scales. 3D holographic eyes. Hand-tuned & tank tested. Slow sinkiing on pause. [more]

Rapala Countdown® Series
$6.79 - $8.69

Properly weighted for controlled sinking action. Rapala® CountDown® is designed for holding to a pre-determined depth or casting into the wind. [more]

Rapala Rapala ORIGINAL FLOATER SERIES
$8.69 - $13.99

Bleeding patterns features bleeding gills, red lip and hooks creates the ultimate injured minnow look-alike. Can be twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottom bouncer, the… [more]

Product Rating
 
5.0 stars
 (144 Reviews)
Thermacell Cordless Mosquito Repellent Device
$22.99 - $24.99

Powered by a butane cartridge that heats a chemically treated repellent mat creating an invisible, odorless mosquito "cell of protection" anywhere you go. Provides 15 ft. diameter protection. Repellency lasts up to 12 hours. Also repels black flies and no-see-ums. Cordless and portable. Contains 1… [more]

Berkley Fireline®
$19.49 - $209.99

Combines the ultimate in low-visibility with all of the FireLine features and benefits. Incredibly thin diameter for unbelievable lure action and low visibility. Incredibly strong, three times stronger than mono. Ultimate sensitivity, telegraphic feel for structure and strikes. [more]

Berkley 7" Soft Grip Knife
$7.39

7" Premium fillet knife is perfect for cleaning most mid-size fish. Ideal blade flex for fast and easy filleting. Corrosion resistant 420 stainless steel blade. Sharpener and sheath included. [more]

Rapala JOINTED SHAD RAP
$8.59

Same action as the Original Joined Shad Rap just in a Bleeding pattern that features bleeding gills, red lip and hooks creates the ultimate injured minnow look-alike. [more]

Storm HOT 'N TOT ORIGINAL
$7.09 - $30.36

Original metal lip. Original molds, components, patterns and colors. Original packaging style. WIld searching action. Top lure for trolling for walleye. Premium VMC® hooks. Loud rattle. [more]

Rapala Rapala SHAD RAP RS
$8.29

A plastic version of the legendary Shad Rap that rattles and suspends. A little heavier than balsa Shad Raps, the RS casts easily, even under windy conditions. Neutral buoyancy allows the RS to hover at pauses in retrieval. Running depth: 5'-15'. [more]

Rapala ULTRA LIGHT MINNOW
$8.29

The new Ultra Light Minnow comes in two sizes: 4cm and 6cm, which weigh 3g and 4g respectively. Both are plastic lures which feature internal weights and are slow sinkers. The lip on this lure is rather reminiscent of the Shallow Shad Rap and it looks and feels like a really nicely made bait.… [more]

Rapala SHAD RAP
$10.49

Features classic Rapala "Wounded-Minnow" wobble, natural baitfish profiles, balsa wood construction, diving lip, VMC hooks and are hand tuned and tank tested. Bleeding patterns features bleeding gills, red lip and hooks creates the ultimate injured minnow look-alike. Running depth: 4'-15'. [more]

Shimano Sedona® Fd Spinning Reels
$59.99

Incorporating top-of-the-line features including Shimano's innovative Propulsion Line Management System, the Sedona FD series includes the SE500FD, 1000FD, 2500FD and 4000FD. The larger reels have Varispeed Oscillation, while the ultralight 500FD is designed with Slow Oscillation and a redesigned… [more]

43 Results
Per Page 30 60
1 2 Next
 
Holliday Food and Sport
Ripon
101 Eureka St.
Ripon, WI 54971
Get Directions920-748-6262
Store Hours: 5am - Midnight
Waupun
715 W. Main St.
Waupun, WI 53963
Get Directions920-324-4062
Store Hours: 5am - Midnight
Beaver Dam
1644 N. Spring St.
Beaver Dam, WI 53916
Get Directions920-887-8808
Store Hours: 5am - Midnight