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Fishing Lures

Storm Hot ?N Tot® MadFlash
$7.99 - $34.36
Classic Hot N Tot® searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC® premium black nickel hooks the fish won't know what hit em. The 2" runs 5' - 14'. The 2-1/2" runs 7' - 20'.
Storm ThunderStick® Madflash Deep
$7.79 - $31.96
With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can't tell its a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every anglers tackle box. And with VMC® black nickel hooks you'll never be disappointed.
Storm Original Hot 'N Tot®
$7.09 - $30.36
Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There's no reason there should be. It is still the go-to trolling bait walleyes can't resist. Finish the story every time with premium VMC® hooks. Original metal lip. Original molds, components, patterns and colors. Original packaging style. Wild searching action. Runs 5' - 14'.
Storm Original ThunderStick® Deep
$6.29 - $26.76
You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original ThunderStick®: with a much deeper range. This bait can reach depths of up to 24 feet while still staying true to its searching action. Rattling, deep diving all finished off with premium hooks from VMC®.
Rapala BX? Jointed Shad
$14.99 - $15.49
The BX Series of lures from Rapala combine the lively, responsive action our balsa lures offer, with the option to fish them in the most extreme, rugged conditions. Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, each is encased with a durable copolymer shell for unbeatable toughness. As a bonus, this construction allows the most incredible, life-like finishes, unlike anything seen before. Dives 4'-6'.
Rapala Jointed® Minnow
$9.79 - $12.99
With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box.
Rapala X-Rap® Shad
$12.99
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap® Xtreme Slashbait® action. Internal textured finishes and rattle system, 3D holographic eyes unites with Premium VMC® black nickel treble hooks and flash feather teaser tail for an ultimate fishing lure. Fish it hard and fast, or slow and easyeither way...hang on.
Rapala Shad Rap® Freshwater
$9.49 - $9.79
Casts like a bullet, work at a variety of depths and embody the legendary Rapala action. Equally effective whether cast or trolled and is designed to be fished at ultra slow to super fast speeds without negative effect.Bleeding patterns features bleeding gills, red lip and hooks creates the ultimate injured minnow look-alike. Running depth:4'-15'
Rapala Jointed Deep Husky Jerk®
$8.29 - $8.89
The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Slow-sinking properties allow this lure to be fished at any depth. Tough plastic body house internal rattle for added attraction.
Rapala Shad Rap RS®
$8.29 - $8.89
The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC® black nickel hooks. Hand-tuned and tank-tested for consistent swimming action every time. Running depth: 5'-15'. Rattling & Suspending. Long-Casting. Premium VMC® Black Nickel Hooks.
Rapala Countdown® Series
$6.79 - $8.69
Properly weighted for controlled sinking action. Rapala® CountDown® is designed for holding to a pre-determined depth or casting into the wind.
Rapala Jointed Shallow Shad Rap®
$8.29
The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the jointed shad body looks and vibrates like a wounded baitfish. Multi-species appeal. Black Nickel VMC® Hooks.
Rapala Ultra Light Minnow®
$8.29
Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for streams, small ponds and shallow bays and shorelines. Its unique lip design creates an enticing wobbling and rolling action. External etched scales, gills and fins in union with 3D holographic eyes and incredible Rapala ® finishes put this bait in the lead for ultra light choices.
Rapala Ultra Light Shad®
$8.29
At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail. Running true even at high speeds, the rolling, swimming action at this small size is just the ticket when fish aren't aggressively feeding. Slow-sinking on the pause, this antagonizingly slow sink can be more than a fish can handle, coaxing a ferocious strike. The perfect choice for small streams, rivers or into submerged rocks, a no brainier for trout and panfish. The shad profile combined with external scales, 3D holographic eyes and phenomenal finishes allows this mighty mini to be a valuable tool in a wide variety of conditions. Hand-tuned and tank-tested, the Ultra Light Shad swims with legendary Rapala® action right out of the box.
Storm Deep Baby Thunderstick®
$5.29
Tight action runs true at high speeds. Loud multi-ball rattle. Suspending. External scales. 3-D holographic eyes. Premium Black Nickel VMC® hooks. Colors and finishes that maximize flash. UV Bright finish reflects more light energy strengthening the lure's visibility.
Storm Deep Baby Thunderstick®
$5.29
Tight action runs true at high speeds. Loud multi-ball rattle. Suspending. External scales. 3-D holographic eyes. Premium Black Nickel VMC® hooks. Colors and finishes that maximize flash. UV Bright finish reflects more light energy strengthening the lure's visibility.
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