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Fishing Lures

Rapala BALSA XTREME JOINTED SHAD
$14.99 - $15.49
Balsa core and copolymer shell. Kicking action. Floating. Can be cast or trolled. Catches multi-species gamefish.VMC Black nickel round bend hooks.
Rapala ULTRA LIGHT MINNOW
$8.29
The new Ultra Light Minnow comes in two sizes: 4cm and 6cm, which weigh 3g and 4g respectively. Both are plastic lures which feature internal weights and are slow sinkers. The lip on this lure is rather reminiscent of the Shallow Shad Rap and it looks and feels like a really nicely made bait. Rapala promise that it has a big action for such a small bait and that the internal weights mean that it casts incredibly far for such a small lure.
Storm ThunderStick® Madflash Deep
$7.79 - $31.96
With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can't tell its a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every anglers tackle box. And with VMC® black nickel hooks you'll never be disappointed.
Rapala Rapala JOINTED SHALLOW SHAD RAP
$8.29
The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even at the slowest of speeds the jointed shad body looks and vibrates like a wounded baitfish. Multi-species appeal.
Rapala Rapala ULTRA LIGHT SHAD
$8.29
Weighted body. Swimming lip design. Rolling aciton. External scales. 3D holographic eyes. Hand-tuned & tank tested. Slow sinkiing on pause.
Rapala Jointed Deep Husky Jerk®
$8.29 - $8.89
The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Slow-sinking properties allow this lure to be fished at any depth. Tough plastic body house internal rattle for added attraction.
Rapala X-Rap® Shad
$12.99
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap® Xtreme Slashbait® action. Internal textured finishes and rattle system, 3D holographic eyes unites with Premium VMC® black nickel treble hooks and flash feather teaser tail for an ultimate fishing lure. Fish it hard and fast, or slow and easyeither way...hang on.
Storm Original ThunderStick® Deep
$6.29 - $26.76
You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original ThunderStick®: with a much deeper range. This bait can reach depths of up to 24 feet while still staying true to its searching action. Rattling, deep diving all finished off with premium hooks from VMC®.
Storm HOT 'N TOT ORIGINAL
$7.09 - $30.36
Original metal lip. Original molds, components, patterns and colors. Original packaging style. WIld searching action. Top lure for trolling for walleye. Premium VMC® hooks. Loud rattle.
Rapala Jointed®
$9.79 - $12.99
With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMC® black nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box.
Storm Hot ?N Tot® MadFlash
$7.99 - $34.36
Classic Hot N Tot® searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC® premium black nickel hooks the fish won't know what hit em. The 2" runs 5' - 14'. The 2-1/2" runs 7' - 20'.
Rapala Shad Rap RS®
$8.29 - $8.89
The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC® black nickel hooks. Hand-tuned and tank-tested for consistent swimming action every time. Running depth: 5'-15'. Rattling & Suspending. Long-Casting. Premium VMC® Black Nickel Hooks.
Rapala Countdown® Series
$6.79 - $8.69
Properly weighted for controlled sinking action. Rapala® CountDown® is designed for holding to a pre-determined depth or casting into the wind.
Rapala Shad Rap® Freshwater
$9.49 - $9.79
Casts like a bullet, work at a variety of depths and embody the legendary Rapala action. Equally effective whether cast or trolled and is designed to be fished at ultra slow to super fast speeds without negative effect.Bleeding patterns features bleeding gills, red lip and hooks creates the ultimate injured minnow look-alike. Running depth:4'-15'
Storm Deep Baby Thunderstick®
$5.29
Tight action runs true at high speeds. Loud multi-ball rattle. Suspending. External scales. 3-D holographic eyes. Premium Black Nickel VMC® hooks. Colors and finishes that maximize flash. UV Bright finish reflects more light energy strengthening the lure's visibility.
Storm Deep Baby Thunderstick®
$5.29
Tight action runs true at high speeds. Loud multi-ball rattle. Suspending. External scales. 3-D holographic eyes. Premium Black Nickel VMC® hooks. Colors and finishes that maximize flash. UV Bright finish reflects more light energy strengthening the lure's visibility.
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